Inglorious Fruits and Vegetables

A French supermarket started selling unattractive fruits and vegetables at a 30% discount and it worked incredibly well! Previously, these items had been thrown away, though they were perfectly edible, but simply not up to supermarket standards in appearance. They also made some of these products into juices.

This followed a campaign from the EU Parliament to reduce food waste, which was estimated at 179 kg per capita per year.

For more info on wasted food overall, check out Jonathan Bloom’s site. He wrote an entire book on the topic.



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